You may have heard that Google will penalize you for having separate pages for mobile and desktops, but in truth Google, as of April 2015, announced that they are only looking to boost the rankings of mobile-friendly pages. Are we discussed in Responsive Design, there are legitimate reasons to have a different presentation for mobile users.
So how does Google grade a mobile-friendly page? They look for several items, including
- Does the page load well in a phone?
- Does your page pass the fat-finger test? Are you buttons too small, or too close together?
- Is the font-size too small?
- It the page running Flash or another technology that doesn’t work on a smart phone?
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We are all aware that our website presentation must be optimized, not just to our visitors when they are at their desks but when they are on their tablets and smart phones, too. At one time separate websites were created to accommodate users depending on the devise they were using, but that created a burden in maintaining content on two platforms.
To that end, fluid-grid or responsive design was created. Using proportioned grids, the website will rearrange its content, going from a wide page format for on a laptop to a stacked, vertical presentation for a phone. While responsive technologies are a very powerful web development tool, they may not be for everyone.
When talking to your web designer, be prepared to talk about these questions:
- Do you believe that a visitor from a mobile device may be looking for different information that a visitor from a desktop?
- Do you feel that you need absolute control of the graphic presentation on every page?
- Do you feel that it would be difficult to maintain additional mobile-use pages?
As consumers are bombarded with a growing number of messages, it’s becoming more important to make content easily accessible. The visitor has landed on your page looking for a specific bit of information, and they’re not willing to read through your entire page to find it . We use headlines, bullets and color to draw the reader through our presentation, but how important are images?
According to a Microsoft study in Spring of 2015, the attention span of a smartphone user is now only 6 seconds – yes, seconds. That’s less than a goldfish (however one measures that!)
Successful web pages that usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.
Don Norman explains how pleasant things work better and how happiness leads to better creativity and better problem-solving.