As consumers are bombarded with a growing number of messages, it’s becoming more important to make content easily accessible. The visitor has landed on your page looking for a specific bit of information, and they’re not willing to read through your entire page to find it . We use headlines, bullets and color to draw the reader through our presentation, but how important are images?
According to a Microsoft study in Spring of 2015, the attention span of a smartphone user is now only 6 seconds – yes, seconds. That’s less than a goldfish (however one measures that!)
Successful web pages that usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.